According to DeluxIce VP Mark Kraft, "From the very beginning, we wanted to try and create a high-quality ice ball mold that was much easier to fill and much less messy than everything else we saw on the market. Most designs use two ice trays that you have to squeeze together, which causes the excess water to spill out over the sides. Our new snap-together design has a large top-pour opening, which addresses this problem and lets you to create large ice balls easily without all the mess."
Ice ball makers were originally popularized in the bars of the Japanese. Unlike regular ice cubes, big ice rounds typically melt much slower due to the increased surface area of each ice sphere. Most recently, the new Star Trek movie had a scene which featured ice balls, which caused their popularity to soar in the United States as well. DeluxIce's strategy is to capitalize on this emerging trend with their new ice ball mold design.
Last month's successful launch of the product seems to have validated the company's strategy. Kraft continues that during the first month of sales this summer, the company reported much higher demand than anticipated, requiring a big increase in production. "It was a bit of a scramble at first, but manufacturing levels are getting to where they need to be," says Kraft. "It's a good problem to have, obviously."
About DeluxIce.com
DeluxIce Products specializes in fun and high-quality kitchen products, such as our original Deluxe Ice ball maker (ice ball maker) which makes jumbo-sized ice balls for whiskey, scotch, and other drinks.
Based in the Los Angeles, CA area since 2005, we focus on great design and maintain long-standing relationships with only the most reputable top manufacturers in the U.S., Europe, and Asia. Our central philosophy is simple: give our clients the most highly personalized service available anywhere, and provide the highest quality products on the market. We also love getting to know our clients on a first name basis, and we take pride in our fast shipping and quick responses to customer questions.
Mark Kraft
888-368-2899
info@deluxice.com
Source: EmailWire.Com