(EMAILWIRE.COM, July 05, 2013 ) San Francisco, CA -- Vine may be harder to edit and look polished than Instagram photos, but fashion houses and brands have been using it to showcase menswear shows and other fashion events in London and Milan this month.
While the app hasnt been out for long, early data shows that Vine videos are shared four times as often as videos on the internet, and since Instagrams integration of 15-second video, many brands have also adopted that feature. Experts say that the fashion industry would be smart to ramp up capabilities and resources in these apps, to reach larger audiences and expose them to higher fashion.
During fashion shows, brands released a great number of behind-the-scenes content, and that trend has continued with many brands and retailers, including opening doors into headquarters, corporate offices and design studios.
Stop-motion art is by far the most common type of video on Vine. French Connection and photographer Meagan Cignoli embraced this type of video developed a series of summerthemed fashion stop-motion videos. In one particular video, French Connection clothing packs themselves into a suitcases for vacation.
Gap has also joined Vine to highlight the biggest fashions in-store, but it takes a more informative and editorial approach, as it employs models to showcase the items in the video. Autumn fashion will soon be hitting stores, so its only safe to assume that fashion brands will continue to take advantage of Vine to expose the latest trends.
About MessyCloset.com
Messy Closet (http://www.messycloset.com/) is an online catalogue for womens clothing. From t-shirts to swimwear and lingerie, Messy Closet has the most fashionably appealing clothing that contours to the female form.
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While the app hasnt been out for long, early data shows that Vine videos are shared four times as often as videos on the internet, and since Instagrams integration of 15-second video, many brands have also adopted that feature. Experts say that the fashion industry would be smart to ramp up capabilities and resources in these apps, to reach larger audiences and expose them to higher fashion.
During fashion shows, brands released a great number of behind-the-scenes content, and that trend has continued with many brands and retailers, including opening doors into headquarters, corporate offices and design studios.
Stop-motion art is by far the most common type of video on Vine. French Connection and photographer Meagan Cignoli embraced this type of video developed a series of summerthemed fashion stop-motion videos. In one particular video, French Connection clothing packs themselves into a suitcases for vacation.
Gap has also joined Vine to highlight the biggest fashions in-store, but it takes a more informative and editorial approach, as it employs models to showcase the items in the video. Autumn fashion will soon be hitting stores, so its only safe to assume that fashion brands will continue to take advantage of Vine to expose the latest trends.
About MessyCloset.com
Messy Closet (http://www.messycloset.com/) is an online catalogue for womens clothing. From t-shirts to swimwear and lingerie, Messy Closet has the most fashionably appealing clothing that contours to the female form.
Customer Service
4156676565
news@postpressrelease.com
Source: EmailWire.Com