(EMAILWIRE.COM, June 21, 2013 ) Phoenix, Arizona -- As more and more people discover the benefits of foam rolling, JCfitness announces the arrival of the newest tool to help with self-myofascial release the Vortex Massage Roller. The actual concept is the same. By slowly rolling over the product, athletes, fitness enthusiasts and physical therapy patients alike use the pressure of their own body weight to massage and lengthen sore muscle tissue.
The roller itself, however, is different. Justin Blake, president and CEO of JCfitness, comments on the variations from standard foam rollers, "After looking at the market for foam rollers we just felt that there was room for a roller that was different and of higher quality. So we started to look into the rollers that were out there and found that almost all of them were made of EVA Foam. It became clear that EVA Foam was just not durable enough and we felt that by adding a contoured, textured roller we would be providing something that the market was looking for."
The Vortex, which hits the Amazon market at the end of June, boasts a high-density rubbery exterior, a plastic inner core and a spiral-contoured surface. The massage roller weighs 2lbs and measures 18 inches in length and 5 inches in diameter.
Along with each Vortex Massage Roller purchase, JCfitness will offer customers a video tutorial series, available on their website Vortexmassageroller.com. The video series will demonstrate potential stretches and exercises to try on the roller. Blake explains that as the website develops, it will be a one-stop shop for customer questions, feedback and exclusive content. He confidently states that, "With our high standard of service and this new evolution of roller we really feel we have something that can reach a larger market and supply a higher quality roller to the public."
About JCfitness
JCfitness is a burgeoning company, based out of Phoenix, Arizona, that is dedicated to providing exceptional customer service. In an effort to achieve complete customer satisfaction, they sell only top-quality exercise and fitness products, such as the Vortex Massage Roller.
JC
(602)730-2432
media@vortexmassageroller.com
Source: EmailWire.Com
The roller itself, however, is different. Justin Blake, president and CEO of JCfitness, comments on the variations from standard foam rollers, "After looking at the market for foam rollers we just felt that there was room for a roller that was different and of higher quality. So we started to look into the rollers that were out there and found that almost all of them were made of EVA Foam. It became clear that EVA Foam was just not durable enough and we felt that by adding a contoured, textured roller we would be providing something that the market was looking for."
The Vortex, which hits the Amazon market at the end of June, boasts a high-density rubbery exterior, a plastic inner core and a spiral-contoured surface. The massage roller weighs 2lbs and measures 18 inches in length and 5 inches in diameter.
Along with each Vortex Massage Roller purchase, JCfitness will offer customers a video tutorial series, available on their website Vortexmassageroller.com. The video series will demonstrate potential stretches and exercises to try on the roller. Blake explains that as the website develops, it will be a one-stop shop for customer questions, feedback and exclusive content. He confidently states that, "With our high standard of service and this new evolution of roller we really feel we have something that can reach a larger market and supply a higher quality roller to the public."
About JCfitness
JCfitness is a burgeoning company, based out of Phoenix, Arizona, that is dedicated to providing exceptional customer service. In an effort to achieve complete customer satisfaction, they sell only top-quality exercise and fitness products, such as the Vortex Massage Roller.
JC
(602)730-2432
media@vortexmassageroller.com
Source: EmailWire.Com