(EMAILWIRE.COM, November 06, 2018 ) The Middle East & Africa Hair Conditioner market is expected to reach USD 643 million by 2023, witnessing a robust CAGR during the forecast period. Saudi Arabia dominates the Middle East & Africa Hair Conditioner market. About 110 million units of Hair Conditioner consumed in the Middle East & Africa in 2017, which is growing at a steady growth rate. Traditional hair conditioner is occupying significant share in the hair care market witnessing the fastest growth rate.
Despite the largest market, Saudi Arabia is witnessing the fastest CAGR during the forecast period. Egypt recorded a robust volume growth during the forecast period owing to the growing need for hair conditioning. Growing consumer preference for natural ingredients in conditioners mainly in UAE and Saudi Arab is the fastest growing trend in the market. Innovation in products fueled the hair conditioner market growth.
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UAE Demanding More Hair Care Products
Increased consumer spending for hair care products is continuously driving the hair conditioner market growth. Israel has the highest per capita spending on hair care which is followed by UAE and Saudi Arab in the region. The global average spending on hair care products is USD 10 while Israel has more than three times the global average. The hair conditioner per capita volume usage in UAE is 500 ml per person. Women in the region spend a lot on hair care products as compared to men. Men grooming accounts for less than 2% in the market which provide a large headspace to grow for hair care companies. Hair dryness due to high heat in the region is another important factor driving hair conditioner sale. South Africa is one of the significant markets in hair conditioner driven by the increased population of frizzy and curly hair.
Emerging Natural Trend
More than 90% of the population in the Middle East is Muslim, which follows the use of specific traditional conditioners such as coconut oil, olive oil, and argan oil. Traditional hair conditioner accounts for the dominant share in the market. Indian based brands such as Dabur's Vatika and Maricos Parachute combined accounts for nearly 30% of the traditional conditioner market in Saudi Arabia itself. Increased consumer awareness about the benefits of natural and organic ingredients in the hair care products has fueled the demand for natural ingredients. The trend for natural hair conditioner is quite active in hair care products with many companies launching products focused on active botanical ingredients to attract the consumer. The potentially harmful impact of chemicals in the conditioners damaging hair have driven the demand for natural conditioners.
Key Developments
March 2017 - Masrouji Group, which is the largest distributor of FMCG, pharmaceuticals and baby care products in UAE launched Alfaparf Milano hair products. Alfaparf Milano consists of a wide array of tailor-made products which are advertised by famous hair stylists Ruslan Tatyanin from Russia and Mimmo Lassera from Italy. The company product portfolio includes shampoos, conditioners, hair styling, hair treatment products and hair colours with a unique formula dedicated to restore strength and shine to dreary hair.
The Middle East & Africa Hair Conditioner market is competitive with a large number of multinational player competing for market share. Product launch with active ingredients in Conditioner is the main strategy adopted by players.
Key Companies Mentioned:
Unilever Plc, Procter & Gamble Co., Dabur India Ltd., L`Oreal S.A., Emami Limited, Amka Products (Pty) Ltd, Marico Ltd., Twincare International, Henkel AG & Co KGaA, The Himalaya Drug Company, Colgate-Palmolive Company, Avon Products, Inc.
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Reasons to Purchase this Report
Analyzing the outlook of the market with the recent trends and Porters five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Market value (USD Million) and volume (Unit Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel.
Customization of the Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
About Us:
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
Hector Costello
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sales@orbisresearch.com
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Despite the largest market, Saudi Arabia is witnessing the fastest CAGR during the forecast period. Egypt recorded a robust volume growth during the forecast period owing to the growing need for hair conditioning. Growing consumer preference for natural ingredients in conditioners mainly in UAE and Saudi Arab is the fastest growing trend in the market. Innovation in products fueled the hair conditioner market growth.
Sample Copy of Report at www.orbisresearch.com/contacts/request-sample/2356111
UAE Demanding More Hair Care Products
Increased consumer spending for hair care products is continuously driving the hair conditioner market growth. Israel has the highest per capita spending on hair care which is followed by UAE and Saudi Arab in the region. The global average spending on hair care products is USD 10 while Israel has more than three times the global average. The hair conditioner per capita volume usage in UAE is 500 ml per person. Women in the region spend a lot on hair care products as compared to men. Men grooming accounts for less than 2% in the market which provide a large headspace to grow for hair care companies. Hair dryness due to high heat in the region is another important factor driving hair conditioner sale. South Africa is one of the significant markets in hair conditioner driven by the increased population of frizzy and curly hair.
Emerging Natural Trend
More than 90% of the population in the Middle East is Muslim, which follows the use of specific traditional conditioners such as coconut oil, olive oil, and argan oil. Traditional hair conditioner accounts for the dominant share in the market. Indian based brands such as Dabur's Vatika and Maricos Parachute combined accounts for nearly 30% of the traditional conditioner market in Saudi Arabia itself. Increased consumer awareness about the benefits of natural and organic ingredients in the hair care products has fueled the demand for natural ingredients. The trend for natural hair conditioner is quite active in hair care products with many companies launching products focused on active botanical ingredients to attract the consumer. The potentially harmful impact of chemicals in the conditioners damaging hair have driven the demand for natural conditioners.
Key Developments
March 2017 - Masrouji Group, which is the largest distributor of FMCG, pharmaceuticals and baby care products in UAE launched Alfaparf Milano hair products. Alfaparf Milano consists of a wide array of tailor-made products which are advertised by famous hair stylists Ruslan Tatyanin from Russia and Mimmo Lassera from Italy. The company product portfolio includes shampoos, conditioners, hair styling, hair treatment products and hair colours with a unique formula dedicated to restore strength and shine to dreary hair.
The Middle East & Africa Hair Conditioner market is competitive with a large number of multinational player competing for market share. Product launch with active ingredients in Conditioner is the main strategy adopted by players.
Key Companies Mentioned:
Unilever Plc, Procter & Gamble Co., Dabur India Ltd., L`Oreal S.A., Emami Limited, Amka Products (Pty) Ltd, Marico Ltd., Twincare International, Henkel AG & Co KGaA, The Himalaya Drug Company, Colgate-Palmolive Company, Avon Products, Inc.
Make an Inquiry before Buying@ www.orbisresearch.com/contacts/enquiry-before-buying/2356111
Reasons to Purchase this Report
Analyzing the outlook of the market with the recent trends and Porters five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Market value (USD Million) and volume (Unit Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel.
Customization of the Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
About Us:
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
Hector Costello
+1 (214) 884-6817
sales@orbisresearch.com
Source: EmailWire.Com
